Diagnostic
Defence Route-to-Market Audit
A clear, evidence-based view of where your defence pipeline will actually come from, and the first 90 days to build it.
Pricing From £1,500 (£1,500 to £3,000)
The Route-to-Market Audit is a fixed-scope diagnostic. It answers a single question with precision: given your capability today, where is your realistic defence pipeline, and what is the fastest credible route to it?
It is designed as a low-commitment first step. You get a defensible plan you can act on with or without us, and a clear view of whether a longer programme is worth your investment.
Who it is for
- Technical SMEs with genuine capability but few defence conversations.
- Suppliers who suspect defence is a fit but cannot yet justify a retainer.
- Leadership teams that want an objective read before committing budget.
What is included
The deliverables
Market-fit and route assessment
We assess your capability, proof assets and differentiators against where defence buyers and primes are actually spending.
Priority target segments
A shortlist of the segments and buying groups where your offer is most credible, with the reasoning behind each.
20 to 30 target accounts
A named account list spanning primes, tier-one suppliers and relevant buyers, prioritised by fit and accessibility.
50 named contacts
Specific, role-relevant stakeholders within those accounts, researched and ready for outreach.
Route map and outreach angle
How to reach each priority account, the order to do it in, and the positioning that will resonate.
A 90-day action plan
A practical sequence of activities for the first quarter, whether you run it in-house or with us.
What you get at the end
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A written route-to-market report
Findings, target accounts, named contacts and the 90-day plan in a single, board-ready document.
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A working session
A walkthrough of the findings and recommendations, with time for your team to pressure-test them.
How it fits the wider programme
The Audit is the natural entry point to the ladder. Many suppliers use it to decide whether to move into a Market Access Sprint or the Managed Market Access Programme, where the plan is executed week by week.
Everything in the Audit feeds directly into a programme if you choose to continue, so no work is wasted.
Related services
Engagement and pricing
Rung 01
Defence Route-to-Market Audit
From £1,500
10 working days
Best for: A door-opener for suppliers not yet ready for a retainer.
- Market-fit and route assessment
- Priority target segments
- 20 to 30 target accounts
- 50 named contacts
- Route map and outreach angle
- A 90-day action plan
Rung 04
Managed Market Access Programme
From £7,500 / month
3 months minimum
Best for: The main programme for credible technical SMEs.
- Target-account and prime/tier-one route mapping
- Stakeholder research and compliant outreach
- Opportunity intelligence and DSP tracking
- Partner and teaming conversations
- Weekly pipeline review and meeting generation
Questions
Route-to-Market Audit FAQs
Is the audit just a report, or can you execute it?
It is a fixed-scope diagnostic that ends with a written plan and a working session. If you want it executed, the same findings roll straight into a Market Access Sprint or the Managed Market Access Programme, with no duplicated work.
Do you guarantee meetings or contracts from the audit?
No. The audit delivers a researched route, target accounts and named contacts. We never guarantee meetings or contracts. What we provide is a defensible plan and the evidence behind it, so you can decide how to proceed.
How quickly can the audit start and finish?
The audit runs over roughly 10 working days once we have your inputs. We begin with a short discovery session, then research and build the account list, route map and 90-day plan before walking you through the findings.
Start the conversation
Request a Market Access Review
A focused 20-minute conversation about your current defence route, target accounts, proof assets, the barriers in your way and how urgent the commercial need is.